While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
From the depths of the ocean to the high fashion streets of Paris, read all about Barbies adventures in these fabulous paperback story books filled with fashion, friendship and fun!
It's Fashion Week in New York and Ellie's in charge of the dogs' modeling outfits that match their mommy-mdoels for a fashion competition. But before the first round closes, one of the designers drops dead of anaphylactic shock, her Epipen useless because someone's emptied it.